Kia Sparks Fantasy Thoughts with SuperBowl Ad
Kia has plans to target your deepest desires and fantasies with its new Super Bowl ad, which includes a supermodel (Adriana Lima), a fighter (Chuck Liddell), and a rocker (Motley Crue), along with a new Kia Optima (Limited trim) to represent what Michael Sprague, head of Marketing and Communications for Kia Motors America, calls "the ultimate man's dream," but he's quick to add, ". . . it's not offensive to women, either."1
Kathe Schwab, HR Director for